4 Ways To Increase Revenue Using Text Marketing (SMS)
Did you know that every day, more than 3.5 trillion text messages are sent?
Real-time messaging is being utilised by brands to boost conversion rates, close sales, and forge closer relationships with customers.
SMS AND MESSAGING STATISTICS
The typical person uses a mobile device for roughly 4 hours every day
75% of consumers feel comfortable getting brand messages after opting-in
Text messages have a whopping 95-99% open rate, while 90% are opened within 3 minutes
Facebook Messenger users share more than 20 billion messages with businesses, every month
Text messaging is already being used for marketing by 50% of the top 1000 online retailers
Here are some do’s and don’ts of text marketing:
Don’t: send messages when the recipient is occupied or asleep
Do: clearly state how to unsubscribe.
Do: Ensure that they have given their consent and have opted in
Don’t: send daily messages
Do: add the user's name to the texts for personalisation.
Here are 5 ways to use text message marketing:
1. Converting abandoned carts into sales
We've all been there: You're reading an article or surfing Instagram when a cool product captures your attention. You decide to place an order after taking a look, but you become sidetracked or have to close the browser tab. You wanted that product, but something else came up, and now you've forgotten about it.
There are frequently abandoned carts, whether they belong to new customers in situations like these or to existing customers who look at a product but decide to return to it later. However, there’s great intent there, as the product is clearly appealing to the shopper.
Sending timely cart abandonment flows to customers who have abandoned their carts has shown to be a top-performing tactic. For example, you could set up a text flow to send an hour after a cart was abandoned.
2. Growing a loyal audience
Do you have a new product coming out soon? Inform your VIP clients first; you may give them priority access and notify them via text message. Over time text advertising aids in compound growth and customer loyalty for your brand.
3. Sharing personalized offers
Has someone purchased a product that runs out? Create a messaging flow to remind them to top up 30 days after completing their order. Do you have separate promotions for clients in various locations? Create audience segments and deliver tailored offers based on factors such as interests, previous purchases, location, age, etc.
4. Offering 1:1 customer service
Text messaging is a simple way to communicate. Text messages (WhatsApp/Facebook/Live Chat) are quick in comparison to emailing a customer service team, which can be time-consuming due to time delays. Live messaging can raise the bar of your customer service.
