Clothing Ecommerce

Working with this NZ clothing ecommerce company to manage their Google & Meta ads, as lead to significant growth for the brand with order volumes higher than ever before, new large warehouse and ever growing team! Consistently strong return on ad spend on both platforms each month means consistent growth as their ad spend increases.

Meta & Google Ads

Screenshot of a data table displaying advertising campaign metrics, including campaign type, clicks, impressions, CTR, average viewable CPM, average CPC, cost, conversion value, conversion value per cost, bid strategy, conversion rate, conversions, and cost per conversion, for multiple campaigns from August 1 to October 31, 2024.
Screenshot of an advertising analytics dashboard displaying key metrics such as CTR, adds to cart, checkouts initiated, spending amount, purchases, purchase ROAS, conversions, video plays at 75%, and average playtime from August 1, 2024, to October 31, 2024.
Man wearing a light gray hooded sweatshirt with kangaroo pocket, standing with hands in pockets, looking to the side, against a plain light background.

NZ Florist

Summary of digital marketing metrics including average click rate, order rate, revenue per recipient, open rate, click rate, and conversion rate. Detailed statistics on recipients, revenue, and growth overview with charts showing revenue attribution and recipient data over months.

We worked with a local florist in New Zealand to develop and execute a strong email marketing strategy targeting their loyal, longstanding customer base. By sending consistent weekly email campaigns and setting up relevant email automations, the brand experienced a substantial boost in revenue through Klaviyo.

EMAIL MARKETING

A variety of colorful fresh flower bouquets, including pink, yellow, purple, and red tulips with green leaves, wrapped in dark paper.

Skincare E-Commerce

Screenshot of Google Ads performance report with campaign metrics, including impressions, interaction rate, CTR, and conversions. The report shows a total of 17,644 conversions with a return on ad spend of 665,281.14, highlighted in red and circled. The Meta Business Partner report below shows link clicks, CPC, purchase ROAS, attribution, results, cost per result, and conversions for multiple campaigns, with a total of 1,580 website purchases.

We work with one of New Zealand’s leading e-commerce brand for all beauty and wellness related products. Since starting Google & Meta Ads with Explosive Social, this brand has experienced significant, consistant growth. Achieving an average 22.0 return on ad spend through Meta.

META & GOOGLE ADS

A white and gold cosmetic bottle resting on a wavy white tray, casting shadows on a beige surface.

Pet Accessories

META ADS

After 2 months of working with this NZ pet accessories brand, we have been able to significantly improve and stabilise their return on ad spend, contributing towards $100K revenue for September/October, using Meta ads! Making $50K per month on just approximately 10K ad spend.

Screenshot of digital advertising campaign analytics dashboard showing various campaigns, metrics such as CTR, adds to cart, checkouts initiated, amount spent, purchases, and video plays, with filters and options at the top.
A golden retriever puppy sitting on a dirt trail in a green forest, looking upwards with an open mouth, wearing a black collar and leash.

Online Dress Rental

A screenshot of two analytics reports, one from Meta showing ad performance with a total spending of $25,170.58, and another from TikTok displaying return on ad spend with a total payment value of 3,053.50 NZD and a return on ad spend of 4.97.

With a strong volume and quality of content, we have constantly been running both Meta & Tiktok ads for our long standing dress rental client. Since adopting this omni-channel approach, they have seen consistently strong increases in revenue, compared to their previous year.

TikTok & Meta Ads

A woman in a glittery, form-fitting evening gown trying on dresses in a store fitting room, taking a mirror selfie with her phone.

NZ Women’s Activewear Brand

Two women in black athletic wear standing against a light-colored wall with dappled sunlight, one with long dark hair and the other with a bun, both looking to the side.

EMAIL MARKETING | META ADS | GOOGLE ADS

We are working with this brand utilising an omni-channel marketing approach, focusing on Email Marketing, Facebook & Google Ads.

Dashboard showing marketing data including email sales, Google ads spend and sales, and Facebook ads spend and sales, all with red circles highlighting key metrics and red text annotations.

Vitamin C Lipo-Sachets

SOCIAL MEDIA MARKETING | INFLUENCER MARKETING

We are working with Vitamin V Lipo-Sachets on an on-going social media and influencer marketing strategy, including PR send outs and arranging micro & mid-tier influencers for user-generated content and strategic collaborations to keep Vitamin C Lipo-Sachets front of mind when consumers are considering which Vitamin C to purchase.

Screenshot of social media analytics showing 1,194 accounts reached, 64 engaged, and top cities include Auckland, Christchurch, Sydney, and Tauranga for the date range February 28 to March 29.
Various vitamin Lipo-Sachets packaging, a person holding a Vitamin D Lipo-Sachet, a person holding a Vitamin C Lipo-Sachet, and images of two women holding different Lipo-Sachets, alongside a box of Vitamin C Lipo-Sachets and several individual sachets.
Multiple images showing vitamin Lipo-Sachets boxes, people holding and showcasing the product, and various beverages prepared with the sachets on different surfaces, with some images featuring orange slices and the product's packaging details.
Colorful text that says 'Jump' with a yellow splash and green dotted background.

Jump Trampoline Parks

SOCIAL MEDIA & INFLUENCER MARKETING | FACEBOOK ADS | GOOGLE ADS | EVENTS

We are working with Jump Trampoline Parks to take over all aspects of their digital marketing - Social Media, Facebook Ads, Google Ads and Events.

Jump has 3 locations in Auckland, meaning we had to tailor our strategy to suit the different locations and target demographics.

From the time they began working with us, we helped them increase their social engagement drastically, improve the over-all branding on their social media accounts, organised PR event, and drove targeted brand awareness via Facebook & Google Ads.

Content Creation, Social Media Management
Social media insights screens showing growth in accounts reached, engaged, followers, impressions, profile visits, website taps, email, address, and calls over 30 days with upward arrows and green percentages.
Instagram screenshots showing updates about an indoor trampoline park, including opening hours, a Covid-19 announcement, event updates, a bunny mascot, and photos of children playing on trampolines.

SOCIAL RE-BRAND

Healthpost

INFLUENCER MARKETING

We are working with Healthpost on an influencer marketing strategy, here are some of the results from a PR send out over the duration of 1 month, generating $16,000 worth of media for cost of product only.

Collection of images showing children and babies with wellness products and a box of gift items from HealthPost, including a young boy sipping a drink, smiling girl holding a box, babies in box with products, and social media posts promoting wellness gifts.
American Eagle Butterfly Creek logo with a large blue X and company name in blue text.

INFLUENCER MARKETING | SOCIAL MEDIA MANAGEMENT

We are working with Butterfly Creek, a theme park destination for families and young children on a social media and influencer marketing strategy, focusing on getting relevant influencers (those with audiences that may have young children in the Auckland area) in to show off the attractions and their experiences.

Social media insights dashboard showing statistics for the last 30 days from April 3 to May 2, with total accounts reached 11.2K, accounts engaged 381, and total followers 2,470. A red arrow and circles highlight the stats. Below are thumbnails of shared content on animals and people at a zoo or wildlife park.

In April we had 56 micro and mid-tier influencers come through to promote the park.

Collage of children and adults at a zoo or amusement park, enjoying rides, animal exhibits, and outdoor scenery, including dinosaur models and greenery.
Logo of No. 1 Blinds with a red background and black and white text.

We are working with No1 Blinds on Meta advertising and Social Media Branding, in the span of 3 months, we have assisted them with reaching 165,540 potential consumers, 3108 link clicks onto their website, and 217 leads via their website email form, they also have their contact number listed on site so those leads are not trackable.

META ADS | SOCIAL MEDIA RE-BRAND

Digital marketing report showing campaign data, including spend, impressions, reach, CPC, CTR, and leads for 'ES- Lead Gen Campaign - Free Quotes'.

We have worked with No1 Blinds on a Social Media Branding refresh, so when potential customers click onto their account via one of their Facebook Ads, they are able to do additional research and view a porfolio of their work, FAQ’s and unique selling points - providing information, building trust and assisting with more conversions.

Instagram profile page of No1 Blinds showing company logo, contact information, and several images of window blinds and people in an indoor and outdoor setting.
Collage of window and room blinds, displays various types, colors, and settings including roller, Venetian, vertical, and wooden blinds, with promotional text and reviews.

Girls in Business

Collage of six images showing event setups and attendees: a woman on stage with pink balloons, a large banquet hall with decorated tables, performers in colorful costumes, women posing with flowers, women in matching pink shirts, and a buffet table with various dishes.

We have organised 10 conferences for the Girls in Business Organisation over the past 5 years, hosting over 3000 guests. We have run these events at an array of venues, including blank canvas venues that we have dressed from scratch.

We arrange sponsors, stall holders and partnerships with other businesses who wish to be involved.

EVENTS | SOCIAL MEDIA MANAGEMENT | BRANDING

A collage of photos from a celebratory event featuring a pink themed menu, a large audience at a conference or seminar, three women enjoying drinks, a plate of tacos with a drink, a woman speaking at a decorated balloon backdrop, and a banquet hall with decorated tables.

SHED 10 - 2019

Audience attending a stage presentation in a dimly lit theater with purple and white lighting, a woman in a pink outfit on stage, and screens displaying a woman’s face with the name 'Suraan Kaur'.

MARITIME ROOM - 2020

LIFE VENUES - 2022

Black text says 'Celebration Box' on a white background.

SOCIAL MEDIA MARKETING | INFLUENCER MARKETING | FACEBOOK ADS | BRANDING | WEBSITE BUILD

We grew Celebration Box from 10-12 orders a day scaling to 3000 orders in the 6th week after launch with our social media marketing methods.

We focused on virality to showcase how can they get the most attention from what they do, to stand out?

Marketing-wise, we focused heavily on influencer marketing, social media content marketing (focusing on viral content) and paid media.

We built the website on the Shopify platform, integrating a booking app that could take bookings for the gift boxes.

Three panels showing celebration preparations and gift boxes. The first panel has a stack of silver boxes with a pink neon sign that says 'Celebration Box.' The second panel shows a woman holding an open box filled with donuts, snacks, and candies, smiling at the camera. The third panel is a close-up of a woman with makeup, holding a box filled with snacks, candy, and baked goods, with her mouth lip-shaped candy.
Box of pink and floral-themed gifts and chocolates, including a soap, a rose-shaped candle, chocolates, and a pink rose, arranged on a white surface.

Dollar Dealers Pawn Shops

We are working with Dollar Dealers who have 11 Pawn Shops throughout New Zealand to increase their social engagement, we have used a combination of organic content strategy and strategic collaborations with influencers to do this..

SOCIAL MEDIA & CONTENT CREATION

A collage of eight images featuring store employees and merchandise. The images depict employees in a retail setting, some with humorous captions about their roles and store items, including mannequins, handbags, electronics, and jewelry. There are scenes of employees smiling and engaging with customers or behind the counter, showcasing various store departments.

We are working with Rinse on an ongoing basis with social media management and most recently on on launching their new RTD flavour with a PR pack send out to 100 influencers around New Zealand combined with some macro influencer endorsements, reaching 1.4 million people.

SOCIAL MEDIA MARKETING | INFLUENCER MARKETING

Mount Somers Honey

SOCIAL MEDIA MARKETING | INFLUENCER MARKETING | EVENTS

We are pushing the Mount Somers brand into the Australasian market with influencer marketing, strategic collaborations and a press event.

We have helped to arrange high volumes of user-generated content which can be re-purposed for paid media and on the website or other platforms.

A media event we arranged for Mount Somers honey to showcase their beautiful range of products, with a range of guest from TV stars, radio hosts, magazine editors, designers etc. hosted at top venue Soul Bar in Auckland, New Zealand.

We are working with NZ Muscle to assist them with video content creation for their Instagram and TikTok channels, to increase views, reach and awareness across these social media channels.

TIKTOK CONTENT CREATION

SOCIAL MEDIA MARKETING | INFLUENCER MARKETING | EVENTS | FACEBOOK ADS | GOOGLE ADS

We are working with Tidal Hair to launch into the Australasian and US markets, garnering over 250,000 authentic followers on social media, and translating them into ongoing sales.

We have set up automated email flows to maximise conversions, arrange media events with brand partners such as Servilles, Aperol etc. and expos to further push brand awareness.

We are managing over 200+ influencer partnerships per month for Tidal Hair globally, many are top-tier influencers as well as micro and mid-tier influencers on Instagram, Youtube & TikTok.

WEBSITE BUILD

Playtime Store

EVENTS | SOCIAL MEDIA MARKETING | INFLUENCER MARKETING | WEBSITE BUILD

We helped to launch The Playtime Store in 2020. We set up the website on Shopify, set up email capture and automated email flows to maximise conversions. We are doing on-going social posting and social media management, influencer marketing, strategic brand collaborations and events for this fun children’s brand.

We arranged a media event for The Playtime Store “The Ultimate Playdate”. We hired a blank canvas studio and turned it into a children’s play land, filled with The Playtime products. We had face painting, snacks, balloon making, and there was plenty of social coverage and social posting from guests on the day.

Radiance

SOCIAL MEDIA MARKETING | INFLUENCER MARKETING

Radiance, a retail supplement brand wanted to improve their general brand awareness online to compete with other Collagen brands. With their budget in mind, we locked in 100 influencers in the first 2 months for static feed posts and reels, over 50 influencers additionally did stories series talking about Radiance product benefits (combination of micro, mid-tier and macro influencers), and aimed to plan a PR event.

The social account increased by 380% engagement and content interactions then before we started.

Heyy Bestie

We are working with Hey Bestie on an organic content strategy, influencer marketing, and a launch event to spread brand awareness for this fun children’s brand.

Here is a PR Event arranged by us, we created a fun environment and invited media, influencers, and other relevant guests to promote Hey Bestie and spread awareness for their launch.

EVENTS | SOCIAL MEDIA MARKETING

Waist Trainer

Waist Trainer is an e-commerce shape-wear business utilising an omni-channel marketing approach with a combination of Facebook Ads, Google Ads, Email Marketing and a heavy focus on Influencer Marketing, working with micro, mid-tier and macro influencers on a daily basis.

INFLUENCER MARKETING | SOCIAL MEDIA MARKETING

Waist Trainer sold over 100,000 units of shape-ware to 90+ countries around the world in it’s first year after launch. PR Event arranged by us, we created a fun environment and invited media, influencers, and other relevant guests to promote Hey Bestie and spread awareness for their launch.

Neon Design

We are working with Neon Design on a social media growth strategy arranging ongoing influencers to promote their custom neon signs to a target audience that is relevant to them.

Here are some examples of user generated content we have arranged for them, which can also be re-purposed on socials, used in paid ads and on their website to build trust and improve conversions:

INFLUENCER MARKETING

Bambi Boutique

SOCIAL MEDIA MARKETING | INFLUENCER MARKETING | EVENTS

Bambi Boutique is an online fashion retailer. We focused on influencer marketing, strategic collaborations, email marketing, and PR events. Due to the nature of the product, we were able to get away with gifting product in exchange for social posting to top influencers around the world.

We arranged a collaborative event between Bambi Boutique and Benefit Cosmetics to cross promote between brands with synergy to similar target audiences, as well as a Bambi Influencer PR event on a custom branded Bambi Boutique boat. These activations are beneficial to branding.

Good4Me

BRANDING | INFLUENCER MARKETING | SOCIAL MEDIA MARKETING | EVENTS & ACTIVATIONS

We are working with Good4Me gummy vitamins to launch and scale into the Australasian market.

We have helped to grow the brand to over 60,000 authentic followers on social media, arranged an expo and media event to build ongoing brand awareness, and now maintaining on-going influencer marketing, weekly email marketing and events.

Media PR Event example for Good4Me. We invited a wide range of guests - journalists, singers, radio hosts, fashion designers, actresses, reality tv stars, influencers and other fun personalities to come and enjoy a game of bowls, and sample some Good4Me products.

We are arranging 50+ influencers for Good4Me per month, diversity is very important as this is a brand for everyone.