Email Marketing Strategies that will Boost Sales
Show your customers you care
Something as simple as using the recipient’s name in the email or subject line will make them more likely to a) see the email and b) click on the email.
The Experian Marketing Services executed a study that compared generic promotional mailings vs personalised ones. Their findings showed that personalised emails had a 29% higher open rate than personalised ones, and a 41% higher click rate per person. The personalisation of emails can deliver 5 to 8 times the ROI on marketing spending, boosting sales by upwards of 10%.
Use data
By analysing the data of your customers, you can use this to your advantage to get to know the consumer and meet their needs, securing a sale. The personalisation of emails through the use of SEO analytics provides your business to pitch its offerings to the customer’s needs relative to them.
Compose click-worthy subject lines
Don’t use clickbait subject lines, provide value and solve problems to get the attention of the recipients. Create headlines that have strong CTAs, so that the recipient will want to click on the email and find out more.
Be mobile-friendly
With everybody using their mobile phones daily, it is super important that your EDMs are mobile-friendly.
Over half (62%) of internet traffic comes from mobile devices. These days our phones are glued to our hands or at least always in sight - making your website mobile-friendly is vital, especially if you target your product or services to Gen-Z.
Segment your customer list
By segmenting your customer list, you can use their demographics and sort them according to criteria. For example, if 10 of your subscribers open emails about a particular subject, you can assign them a category. This category means they will only receive emails of that subject, tailored specifically for them, while the other segmented subscribers receive a different set of emails.
Test before you send
Testing your emails before you send them to customers, ensures all features of your email campaign are present and functioning.
Need help with email marketing? Contact us today for help!
Email us at info@explosivesocial.com
