How to Advertise Your Business for Free
You may be seeking ways to contact consumers without breaking the bank - and with technology growing at such a rapid pace, it has never been easier for your business to stand out.
This blog breaks down the most effective ways to boost your engagement and sales for free.
Marketing on social media
Social media is a perfect medium to create promotional content. It is the perfect way to have personal interactions - building trust with your consumers.
By not posting relevant content on platforms such as TikTok, Instagram, Facebook and YouTube, you are missing out on the ever-growing opportunity to drive traffic to your website. Post regular and engaging promotional updates and behind-the-scenes content to guide viewers to your profile.
TikTok is the perfect platform to reach massive audiences in small amounts of time. Videos on this site average out at around 7 seconds - so it really is a quick and simple way to improve brand awareness and drive sales while optimising your time and money.
Click here to book a free consult with us regarding Social Media Marketing.
Creating shareable content
Everything you create for engagement on your website should be shareable. Provide quick-links to guide customers to share your website via email, SMS and social media. This enables users to essentially network and promote your business for you. While posting on social media, use CTAs to make sure your content is reaching a wider audience. Whether you ask your followers to tag a friend, comment their thoughts, or share your content to their personal pages - guaranteed you will see results.
Use SEO in your strategy
Guide consumers to your website by optimising search engines OR adding relevant hashtags in your Instagram and Tiktoks. Your goal is for your website to pop up as close to the top of a google search that is relevant to your business. This helps with establishing your brand in your industry and increasing traffic volume.
Start A Blog
Starting a blog is a great way for your consumers to have a more interpersonal and direct experience with your business. Update your blog frequently with quality writing that is cohesive with your brand’s mission. Consistency is key. Blogging helps generating publicity. Share your blog on your other media channels to drive that traffic to your website.
