How Often Should Your Business Be Posting On Instagram?
Since Instagram's popularity has grown over the past ten years, businesses have had a tonne of new options to increase their consumer base and reach. Instagram may be intimidating for new businesses, and you might be wondering how frequently you should post for it to be effective. This blog will tell you how.
Recommended amount of posts
Unfortunately, there is no magic number of posts that will help you to grow your following the fastest. although Adam Mosseri, Head of Instagram said that the best way to grow an account is “A couple of feeds a week, A couple of Stories per week”, he also emphasised the value of using Reels and hashtags.
For maximum growth in 2023 we advise adhering to a posting schedule like this:
STORIES: DAILY
REELS: 3-6 PER WEEK
STATIC POSTS: 3-6 PER WEEK
What should I post?
Your content should be value-based. Instead of just selling, selling, selling, give people a REASON to follow you. People want to see actual customers utilising your items, and their advantages, as well as entertaining and relatable content, such as videos.
Consistency is key!
Setting up a regular posting schedule is far more crucial than volume, especially for newly launched businesses. Maintaining a consistent posting schedule is crucial so that your followers know when and how often to check your Instagram. Losing followers may result from a posting schedule that is erratic. A constant brand image helps to build trust with your fans, which in turn fosters a more devoted following. Consistency in branding is also crucial.
Tips and Tools to help manage your posting schedule
Even posting once a day can be a scary thought for small businesses!
You might be wondering how you will manage a high posting frequency as well as running the business, well here are a few tools and tips that can help ease the load!
SCHEDULING APPS
BATCH CONTENT
Creating content in bulk can help to save loads of time, especially for small business owners. Taking all of your content photos and videos in one go will save time. Planning posts in advance is also beneficial!
SOCIAL MEDIA MARKETING STRATEGY AND PLAN
Creating a social media marketing strategy will help establish a vision and save time thinking of ideas. You can see what content you are posting in the upcoming week and prepare it ahead of time.
