8 TikTok Ideas For Your Business
Your businesses success could be thanking TikTok and their algorithm for pushing out millions of videos daily to people all around the world.
With over 1 billion users, TikTok is quickly becoming an important piece in brands marketing strategy that requires time and attention to see success. This post focusses on content ideas for your business to drive engagement and reach with new audiences.
1) Hashtags
Hashtags are responsible for pushing out content to users interested in specific niches. Hundreds of trends can be found under these hashtags and can be used to reach your intended audience. Research hashtags that are popular in your industry. Create original and value content and see the likes start to roll in. Once TikTok sees people interacting with your video, they will push it out to more people, so be sure to include CTAs for maximum engagement.
2) How-To Videos
Create some how-to videos that related to your business and industry in some way. This will intrigue viewers to further engage with your profiles.
3) Behind the Scenes Content
Behind the scenes videos can have a huge impact on your success as a business. Consumers can see how you run your business behind closed doors - which can increase trust between you and the customer. You could choose to include what you are doing as a business to improve the environment and/or social issues. With this, consumers can have a clear vision of your brands mission without having to look very far.
4. Team Introductions
Film a ‘day in the life’ on a typical work day, showcasing how you like to run you business. You can hand this off to your team, allowing them creative control to create a video introducing themselves and their role in the company. Customers love to feel included and like they have a personal connection. It makes your business feel human and approachable. Hand the reigns over to an employee for a day - you never know what may go viral!
5) Product Demonstration
If you are selling a product, you may find increased engagement and sales from creating casual content incorporating the use of your product and its ‘before and after’ results. People love to see a transformation and if the video has a natural, honest feel - great!
6) Talking/Personal Videos
Talking videos do well on TikTok. It adds a personal touch that your business may not otherwise have. Make sure you engage your viewers within the first 3 seconds with valuable and intriguing content to maintain retention - otherwise they will keep scrolling! Post unique business stories that will set you apart from the rest.
7) Educational Videos
Find a way to make an educational video on your product or your business. You could also answer FAQs to apply yourself to the consumers needs and possibly help them out! If you want to retain engagement - consider posting a video series so viewers will keep returning to your page to learn more.
8) Jump on the Trends
Have you seen a trend on TikTok that is relevant to your business? Recreate it! Once trends become popular on TikTok, you will see it everywhere. It is a great way to reach an audience that may not be your immediate target audience.
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