Creating a Marketing Plan
Introducing a marketing plan is a crucial model to format and promote your brand. Marketing is essentially your strategy for success as the goal is to create awareness around your brand and your company’s mission to drive sales.
Here is a simple look at how to implement a marketing strategy into your business plan
Create a Business Summary
Include:
• Company name
• HQ loaction
• Your mission statement (this is what will determine how you go about marketing your business)
Your Initiatives
• Set your marketing goals and what you would like the outcome to look like
• Outline your marketing projects and ideas
• Describe how you will measure these goals
• Who is involved with making this happen
Analyse you Audience
Decide who you aim to sell your product or service to…
Include:
• Age
• Location
• Goals
• Careers
• Personal Challenges
• Problems (and how you can help with this)
Analyse your competitors
• Their marketing scheme
• Pricing
• Offerings
• Mission
• Market Share
• Decide on your point of difference
Analyse Yourself
Outline
• Strengths
• Weaknesses
• Opportunities
• Threats
Strategy
Consider
• Your product
• Pricing
• Location
• Promotional platforms
• Promotional mediums
• People involved (e.g. graphic designers)
Setting a Budget
• Create a list of all potential expenses and how you will work around this
Consider
• Softwares
• Paid Promotions
• Events
• Outsourcing (e.g. marketing agencies)
List your marketing channels
• Decide on what platforms will serve your business the most
• Consider where your target audience is most active and how you can optimise traffic from these spaces
Using this outline, you can fill in the blanks and go forward with a marketing scheme clearly laid out so you can focus on your goals.
